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Jony Ive is a British industrial designer and most famously the Chief Design Officer at Apple (the computer company). His designs have literally helped change the world, reaching nearly everywhere on earth. When talking about success, he shares that “you can achieve so much when you truly focus”. That focus might mean choosing among the many thinsg we like, to give the few most important ones the change to grow. His biography, Jony Ive: The Genius Behind Apple’s Greatest Products, gives even more insight into his process and approach.


Have you made difficult choices that have enabled you to focus on a few positive projects or relationships?